Email List Hygiene Service

Email list hygiene service is the practice of cleaning and removing invalid, inactive, or unresponsive email addresses from your email marketing list on a regular basis. This process is often referred to as email scrubbing, and it’s an essential part of following best practices for successful email marketing.

If you don’t follow good email list hygiene, it’s likely that many of your emails will be sent to recipients who have closed their accounts or to spam traps. When this happens, it will raise your bounce rates and negatively impact your email deliverability. This can also damage your reputation as a sender and lead to you being blocked by ISPs, which will prevent your email from reaching the inboxes of the people you’re trying to reach.

Verify Email Addresses for Free: Top Methods

A professional third-party email verification service will help you clean up your email list by removing emails that are no longer valid, such as those with typos, syntax errors, disposable addresses, or addresses that have been marked as spam by other users. This will lower your hard bounce rate and improve your email deliverability, which can result in better engagement levels, and more conversions.

It’s normal for subscribers to lose interest in your business and become inactive or unresponsive over time, so it’s important to run re-engagement campaigns periodically. However, after a certain amount of time, it’s also important to remove these inactive subscribers from your email marketing list. This will reduce your overall email sends, resulting in cost savings.

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